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Liam @ GamingOnLinux 🐧🎮

People and SEO Spam like this are ruining the internet. Fuck this shite.

132 comments
Yaksh Bariya

@gamingonlinux What? First of all they did such a anti-competitive move and then are bragging about it on Twitter/X/that deadbird site which should have died

Deuchnord

@CodingThunder @gamingonlinux "we have cheated our competitor's SEO with fake articles on our website and we're so proud of it we wanted to tell everyone how unethical we are"

(Matthew)=> return 🏳‍🌈🇿🇦🎮💻📖

@Deuchnord @CodingThunder @gamingonlinux I think what makes me angry isn't that they did it, if they delisted all their web garbage or were just trying to make a point about how bad it is that this is absurdly easy to do, like, yeah. Google wastes resources on obviously bad idea products and neglects the one thing they made that people actually like.

But like... He's just proud. Like a speedrunner who just found an infinite money glitch. He thinks he struck gold.

Yaksh Bariya

@Deuchnord @gamingonlinux Yeah that's so so unethical especially when you are simply feeding LLM/AI crap to people looking for legitamate problems. I would definitely never even consider any product from such an unethical company ever.

Also the web now is such a mess and still many wonder why adblockers exist.ckers is not at all possible for someone who has to use the internet for majority of his stuff. Yeah many good creators get punished by this, but imagining web without adblo

Renato, aka Krull

@gamingonlinux ah well like most of spam I get, my thoughts are “wow congrats. But I don’t care about competitors stealing stuff”

Fuchsiii~~~

@gamingonlinux I rly wish google would start rating on quality metrics a lot more.

Kevin Wammer | cliophate :ok:

@gamingonlinux to be fair, he‘s getting hated in his replies which I love to see.

Stephen Ward

@cliophate @gamingonlinux That's not hate, that's "engagement". I'm sure he's loving every second of it.

Marc

@gamingonlinux imagine being proud of this level of twattery. What a bellend.

JKB

@mdiluz @gamingonlinux "growth hackers" in a nutshell. These human-shaped turds would stop at nothing if it means numbers can go up. LinkedIn love them, Silicon Valley loves them, VCs love them.

🌼 Dagnabbit, Pascaline! 🌼

@mdiluz
I was thinking exactly the same, where do these people get these ideas? What happened? Oh wait, profit, right?

@gamingonlinux

Anꞇóin Ó B.

@gamingonlinux

SEO is the industrialisation of a race to the bottom in an information economy, performed by nerds who only are valued in an information economy.

Sui

@gamingonlinux I think there will come a time where SEO farms pollute the web so much that search engines will just stop being a reliable way of finding stuff in the internet

Matias

@gamingonlinux@mastodon.social Wow, and they proudly use the verb "steal" to describe what they did 🤷
That's like boasting about stealing someone's bag at a bus.

Bø!rge

@gamingonlinux It's a good thing we keep pouring billions into AI to make more shit like this!

🇳𝗮ꜟ𝖼𝘩

@your_huckleberry @gamingonlinux
Some men are happy to turn everything to shit for everyone if it makes them a little bit more money.

localzuk

@gamingonlinux he's so proud to make the Web a worse place.

mark

@gamingonlinux well, at least now we really know why search results are a pile of shit

Adam Cafolla

@gamingonlinux

The thing is... is there even any profit or gain in this?
Are the people visiting shitty AI generated articles actually buying anything or clicking on Ads or whatever?
If not, what's the point?
Or is it just yet another grift where he can use this as evidence to sell some kind of course or service where he helps others to do the same?

Heraclio Mantegazzi 🚈🇨🇱🌳🇵🇹

@adaliabooks @gamingonlinux most people don't use ad blockers, so they'll get revenue by showing them lots and lots of ads

Mirco da Silva :):

@gamingonlinux This is why the small web is the future, and these SEO/AI people should be defederated here (in the Fediverse) on sight.

Rich Felker

@gamingonlinux Seems like a confession to commercial fraud.

flere-imsaho

@dalias @gamingonlinux these folks are always too clever by half and never not wise enough.

MaineC

@dalias @gamingonlinux likely that's just the tip of the iceberg.

Back when everyone was impressed about Google's reaction to ChatGPT and taking that as a sign that Google feared a competitor coming up with a better interface to search I kept wondering why nobody saw the much more immediate thread of LLMs used for SEO...

MaineC

@dalias @gamingonlinux what surprises me though is that this SEO approach wasn't spotted automatically and the effect throttled.

MaineC

@dalias @gamingonlinux auto generated sites have been a problem for search engines like forever (think keyword stuffing, link farms...)

Rich Felker

@mainec @gamingonlinux Google loves SEO spam for some reason. No way it could be cos it has Google ads all over it... 🤔

MaineC

@dalias @gamingonlinux decades ago they say least fought against low quality spam and ran a program teaching how to gain in ranking with more effort but also higher quality content.

Gavin

@gamingonlinux He seems so happy about making writing on the internet completely pointless.

Perhaps there is something in that ‘dead internet theory’ now…

It is grim.

dizzyspiral :donor: :Fire_Ace:

@gamingonlinux
...is anyone else annoyed that he's using the word "traffic" like it's a unit of measure?

Arsimael Inshan

@gamingonlinux This stuff is cancer.
Searched for "Game XYZ crashes with error ZYX" - First page on Google is now filled with Ai Crap saying: "Update your driver and make sure your pc fulfills the minimal system requirements"

What the fuck...

We don't need websites which only exist to lure people with worthless Ai crap into them to show ads.

🌚JR🌝

@gamingonlinux I’m sure this useless bastard refers to himself as a ‘disruptor’.

Apicultor 🐝

@gamingonlinux >We got 489,509 traffic in October alone

If I inject 3 traffic today, is this how it ends?

Catherine is Tired

@gamingonlinux and this is why I support brick and mortar libraries.

Andreu Casablanca 🐀

@gamingonlinux

It worries me that some people believe it's ok to brag about these shitty behaviours & attitudes in the open (It most certainly means that they have a wide audience who also believe the same; which is even worse than the publicised fact in itself).

Robin Bradshaw

@gamingonlinux Thats 489509 people who now think that company is trash for wasting their time with AI generated chaff pages, the company will die like kelkoo¦bizrate¦pixmania¦dealtime¦pricerunner¦dooyoo¦pricegrabber¦pricewatch¦
resellerratings¦shopbot¦comparestoreprices¦ciao¦unbeatable¦shopping¦epinions¦nextag and may others who tried that before them

domi

@gamingonlinux at no point did they ask themselves “does this benefit anyone, really”

agatha :v_trans: :v_lesbian:

@gamingonlinux this kinda fails to consider that those "ai articles" are useless because they have no actual information and likely will make your company look bad

noi

@gamingonlinux
I love that he is bragging about this like it's something to be proud of. What a bellend, actively contributing to the already poor state of search engine results

KonradW

@gamingonlinux yacy.net build Your own SEO resistant search engine ;)

bad sneakers

@gamingonlinux it really has made the search experience bleak.

Chozo

@gamingonlinux@mastodon.social Imagine posting something like this and being proud of it. What an absolute tool.

Ought to be illegal, imo. In fact, it
sounds like it's bordering on copyright infringement as it is.

івась тарасик

if this is internet of today, imagine what it will be tomorrow.

British Tech Guru

@tivasyk The internet of yesterday, today and tomorrow will always be the same - like the dodgy area of town on the wrong side of the tracks. Walking along, you can get your pocket picked, find some wonderful niche shopping, see some hookers and get into a fight.

British Tech Guru

@tivasyk I''m always entertained to watch a good fight online. I'll even throw the odd comment to stir things up when necessary :p

івась тарасик

@britishtechguru on a more serious note: it's _people_ that are the same no matter the epoc. however, it takes some time for the right people with the right attitude (as in the topic starter's post) to crowd in together and work their «magic» to really enshittify every emerging technology, so…

nope, internet of yesterday was not the same as that of today, and tomorrow it will be different enough to surprize us yet, imho :-)

Niku

@gamingonlinux Why is he still proud of ruining the internet???

Mike 🏳️‍🌈

@gamingonlinux to openly brag about it like that too? Disgusting.

Jari Komppa 🇫🇮

@gamingonlinux
SEO was a crime to begin with. This is SEO with weaponized AI.

Fabio G.

@gamingonlinux Hence the need for hand-crafted, manually curated lists of websites and content! This is what Yahoo was back in the day. This is basically what a blogroll is. Takes some conscious effort but it's something anyone can do.

British Tech Guru

@gamingonlinux SEO is the biggest pile of poo that ever came to exist,

happyborg

@gamingonlinux

Complaining is pointless because this guy is not the problem.

Realise this is capitalism, the problem is the system we allow to exist, and that's it.

Either we recognise that and change the system or we have to suck it up.

Yes he's unethical, because capitalism is unethical, as defined by legislation and those who lobby and craft it with our consent or acquiescence.

This guy is not the problem, we are.

Tom Stoneham

@happyborg Perhaps it is both? After all, this guy is describing what he is doing as stealing.

Even if capitalism gets the definition of theft very wrong, it is still against stealing on its own terms.

Phil Rees

@gamingonlinux I hope his AI isn't hallucinating promises he can't keep.

Fabien

@gamingonlinux @kornel Curious to think what the visitor they “gained” this way ended up doing.
I think the brand damage they've done to their site is massive.

Little Detritus

@gamingonlinux
Getting this under control by legal means will be a challenge in it´s own right.

Jer-Bear, Snakes-for-Hair

@gamingonlinux This is part of why I switched to Kagi Search instead of Google. They actively work to downrank these garbage websites because they are garbage, and you can block their domain(s) from your search results if you still see them. Very much worth the sub

Reese Armstrong :verified_su:

@gamingonlinux stealing traffic from a real competitor isn't something to brag about.

ploum

@gamingonlinux @drewdevault : before any outcry, ask some basic questions:

1. Is this traffic number real? Or mostly populated by bots? (like most web traffic).

2. How could he even know that the traffic has been "stolen from a competitor" or been caused by SEO?

3. Besides costing more on the AWS bill, has that traffic improved anything for the business? Are there really more customers?

Remember: this kind of business is "feelgood-lies-as-a-service" for ill-advised CEO.

Nothing to see…

Liam @ GamingOnLinux 🐧🎮

@ploum @drewdevault because it genuinely does happen, all the time, they're just not hiding it any more and actively trying to get people to do it through them

ivory

@gamingonlinux I want to Greenscreen Plane Falling & Car Crash Gif them.

The Shinxposter

@gamingonlinux Thanks for helping me add someone on Twitter to my block list

Jorin, Subcontra Sorceress
@gamingonlinux increasing my reach by taking a huge shit in the middle of a town square 👍
dressupgeekout 🦓

@gamingonlinux Publicly touting their stunt as a "heist" and "stealing" in black & white, seemingly without fear of the consequences, is disgusting all on its own.

But the other thing I've noticed is that an "article" is being used as some sort of currency. "Articles" here aren't interesting pieces of writing to inform or entertain people, they're the express lane to make money -- period. "Articles" here aren't for humans, they're for feeding search engines. Gross.

In my mind, this is nearly the same attitude as what helped spark the SAG-AFTRA strikes. "Movies and TV shows are cheap af so who cares how it gets written? We just need those views! Quickly!"

What an ugly worldview, where the content of the content doesn't matter -- the mere fact it is an article at all is only thing that counts.

@gamingonlinux Publicly touting their stunt as a "heist" and "stealing" in black & white, seemingly without fear of the consequences, is disgusting all on its own.

But the other thing I've noticed is that an "article" is being used as some sort of currency. "Articles" here aren't interesting pieces of writing to inform or entertain people, they're the express lane to make money -- period. "Articles" here aren't for humans, they're for feeding search engines. Gross.

Enara :potion_genderfluid:❔

@gamingonlinux it isn't the flex you think it is, Jake! 🤣😵‍💫

Marcel Gitlab 🏳‍🌈

@gamingonlinux

Could you please add alt text on your images for the visually impaired ?

For instance :

>

Tweet from Jake Ward
We pulled off an SEO heist that stole 3.6 million total traffic from a competitor.
We got 489,509 traffic in October alone.
Here's how we did it:

We pulled an SEO heist using AI.

1. Exported a competitor's sitemap
2. Turned their list of URLs into article titles
3. Created 1,800 articles from these titles at scale using AI18 months later, we have stolen:
4. 3.6 million total traffic
5. 490k monthly traffic

#ALT4you

@gamingonlinux

Could you please add alt text on your images for the visually impaired ?

For instance :

>

Tweet from Jake Ward
We pulled off an SEO heist that stole 3.6 million total traffic from a competitor.
We got 489,509 traffic in October alone.
Here's how we did it:

We pulled an SEO heist using AI.

Edwardo Lobo

@gamingonlinux raaaaage.

Thanks for shitting up search, asshole. Like it wasn't bad enough BEFORE this.

AskPippa🇨🇦

@gamingonlinux I wonder if there could be some sort of copyright infringement case with the copying AND the-type of use for the URLs? I believe copying URLs is ok, but the way they were used here is different in that they are not linking back to the original articles. @mgeist

Spooky-Scary Weston 💀

@gamingonlinux People like this look at the Internet and AI with the same eyes an oil executive looks at a nature preserve... an unexploited resource, and they don't give a shit how much chaos they cause in exploiting it.

Aral Balkan

@gamingonlinux What an absolute asshat! And he’s proud of it too. Un-fucking-believable!

Rob Bos

@gamingonlinux Several million people wasting tens of seconds each should qualify for some degree of homicide. :P

Keith (karmajunkie)

@gamingonlinux i mean, arguably it’s google’s dominance that is ruining the internet by making this kind of game possible at all.

craftycat

@gamingonlinux Right, let me get this straight. He makes sure his AI written articles (i.e pure shit that's useful to no one) show up above a competitor on google. The ONLY money he's making on this is from the malware ads on his site, destroying any reputation his business ever had in the process, and he's bragging about it like he invented the wheel? Average shitter user IQ on this one, clearly 😂

cinnamon muffin mint

@gamingonlinux I don't understand any of this but I know my brother does. He is going to love (hate) this

MatthewPCooke

@gamingonlinux yeah I read that and thought “I hope your head falls off at an inconvenient moment”

Bas Schouten

@gamingonlinux Design every system with game theory in mind. Assume malicious people will do their best to exploit it if it can profit them.

JimmyChezPants

@gamingonlinux

The system of algorithms that they exploit is the problem. If you put food out, animals will come eat it.

jz.tusk

@gamingonlinux

Google Search used to fight SEO. They stopped, probably like 2-3 years ago, to concentrate on showing you more ads.

klausfiend

@gamingonlinux What is even the point of this, though? Like, _how_ did "stealing" all this traffic turn into revenue, if it in fact was good for anything but bragging rights?

coldclimate

@gamingonlinux I mean now we know how to do it, contentgrowth.com/ might take a hit in the rankings...

Darwin Woodka

@gamingonlinux The Internet is perfectly capable of determining this shit is damage and routing around it. We're just not doing it. Yet....

Joris Meys

@gamingonlinux for clarity: Jake Ward's budiness is SEO optimization. He (likely) did this for a client and is showing off to get more clients.

Matt Palmer

@gamingonlinux @campuscodi one of the downsides of social media is that you can say things without consequence that if you said them in person, you'd get an incredulous "what the fuck is wrong with you?!?" at the least, and more likely a very deserved smack in the mouth.

Sacha Obado

@gamingonlinux That is truly unethical. I would never get a product from that company or even use their service. He even has the audacity to brag about it online. I hope he and his company gets sued big time for what he has done.

Tobias Schächtelin

@gamingonlinux I looked up that guy's name and ended up with a lot of Twilight's Jacob & Edward ship fanfic. At least that's some real content.

Jeff Dillon

@gamingonlinux I saw a (somewhat) less egregious email newsletter a few weeks ago where a dev bragged about using identifying a spreadsheet full of keywords for his content and then feeding those keywords into ChatGPT to generate SEO-optimized headlines and then making another pass to generate the post content. Which seemed less predatory at first glance, but then it's still just automating content farming and providing nothing new to society.

Bored Baby

@gamingonlinux a huge reason the Internet just isn't that fun anymore

Andrei Kucharavy

@gamingonlinux @PragmaticAndy that explains why it had been impossible to find anything on Google for the last 9 months. I am teaching class and looking for illustrations I used last year, but all I am finding are coding bootcamp advertisements.

Greg Nilsen

@gamingonlinux

Can we re-brand them as "misdirection agents"?

The whole point of "search engine optimization" is to con someone to click on their link instead of the one that contains what the searcher was trying to look for.

JTW, Cornell '91

@gamingonlinux Putting "SEO" on your resume under skills is sort of like listing "Con Artist" under job experience.

mike805

@gamingonlinux Search engines need to just delist all SEO'd sites, 24 hours the first time, a week thereafter. It's spam. Kill it.

Boswell

@gamingonlinux this only worked because of 2 things:

1) their site/client's site was significantly more authoritative than this competitor. (Either that or the competitor's content was woeful, the only ways new pages could beat old pages so quickly)

2) google isn't yet good enough at penalising AI spam. Mostly because it is only an AI itself, so it has exactly the same shortfalls

Wait a year or two, AI spam content will disappear and the companies who did it at scale will also disappear.

Neil Kandalgaonkar

@gamingonlinux This is garbage, but probably not because it actually worked. If this really worked they would not brag about it and let everyone else know what to do. The guy is likely just trying to get clout through hate-reposting.

Lee101

@gamingonlinux some others like AI character chat site netwrck.com and art generators like midjourney Ebank.nz are kind of art heists lol

Dorky moo girl

@gamingonlinux I am mostly baffed by the unit of "traffic"

What is one traffic? A car, a road, a locomotive?

(Also I can assume it means clicks, but just... use clicks???)

Matt Birchler

@gamingonlinux @Barredo Does he say what “AI” tools they used to do this? ChatGPT isn’t 18 months old, so I’d love to know what he’s talking about. I don’t want to do it, but I’m 50% curious and 50% pretty sure he’s lying about something in this timeline.

Sibachian

@gamingonlinux this guy is doing us a service. proving how broken SEO is, and how useless google as a service is!

Mat

@gamingonlinux encountering stuff like this all the time, and before GPT it was just random pages filled with keywords or sites that scrape sources and just repost their content. I'm surprised search engines don't have tools to block results from specific domains on all future searches (or I haven't found said tools).

DerangedCrone

@gamingonlinux And this is why I don’t set foot in Silicon Valley anymore, my destroyed homeland.

█████ [redacted]

@gamingonlinux yep, but they are clearly bragging about it because the guy's company is selling scam-as-a-service.

Sadly it's only a matter of time before clients start asking us web developers why we are not building them sites that generate thousands of garbage posts per hour, because that's what it takes to make the front page of Google.

It's-a me Shaw

@gamingonlinux "we made a huge pile of shit, then pushed people (our potential clients) into it (so they waste their time being covered in shit). We're very proud. Also trendy word." I miss the old internet sometimes

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