@nixCraft Google's effort to thwart ad blockers demonstrates it's an advertising sales business and that search, youtube, and everything else it does are devices to leverage content Google does not create as a sea upon which to float billable ads.

None of us are obligated to accept Google's ads "because content creators need to be paid". The ads are there because 1) Google can't figure out another way to make money, and, 2) Most of the "content" Google platforms isn't worth paying for.