Some people complain that AI generated content will kill web search, because it will show low quality generated content instead of high quality human written one.

I have bad news. Web search is already dead then.

Search engines like Google doesn't show the "best" content. They show content from websites that are "best optimized for search engines".

We already have many articles about how to optimize your website to be shown in google more often.

We already have many low quality non-informative articles in top Google results.

So I'm even not sure if AI will change much in this case.