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Ben Sandofsky

Because these billboards are just monitors rotated 90 degrees, they’re invisible to polarized sunglasses. It’s like a real-life ad blocker!

An electronic billboard.
The billboard blocked by sunglasses.
249 comments
fatuus

@sandofsky Sadly, not all, but true for a lot indeed 😁

db

@sandofsky Already shared a few years ago but still pertinent.
db

DELETED

@sandofsky STOP USING ad-polarizer you are stealing from poor ad space owners!!! :kappa: :kappa:

Le Punkorbeau

@sandofsky you just made Invasion Los Angeles (or They Live) glasses, I bet you'll chew bubblegum and kick ass.

Bernard Marx

@sandofsky
I love the IRL ad blockers. If only they worked on every sign.

This reminded me of one of my favorite movies They Live. invid.peoplever.se/watch?v=yjw

Lee

@sandofsky I know! My cars screen goes blank if I look at it from angle.

KJ6QDT

@sandofsky great life hack. Sucks when your using your phone. Have to turn it sideways. Lol

Lars A G

@sandofsky I visited The Soviet Union during the Brezhnev years. No advertising anywhere to be seen. Felt like a dead, dreary place with no life. Just saying. Thx

Stewart

@sandofsky This is every screen in the subway system. The cool part tho is if you take a second pair of sunglasses, hold them at 45° between the screen and the sunglasses you’re wearing—the light from the screen which had been completely blocked by the anti-glare layer on the TV and your sunglasses now gets UNBLOCKED when you put that extra blocker between. #QuantumPhysics

ozeng

@sandofsky coming soon: new law to tilt your head 90 degrees to the side every 5 seconds if wearing sunglasses.

Dylan H.

@sandofsky Watch out. Google will block you for ad blocking 🕶️

Nekodojo

@sandofsky
Makes me wonder if the vendor can make them custom with the filter going the right way for vertical mounting. But dudes selling ads in such places are probably low-tech and low-margin

Sam Sam You Know Where I Am.

@sandofsky I used to design and make signs just like these.
YES, I specified polarisation angle.
NO, the purchasing people did not think that was important, and chose 'cheap' as the primary factor.
Hence the effect.

In later life I've come to hate the works of my younger self, and like you, I ADORE the fact that sunglasses block them.

Question for the crowd. Why aren't car headlights horizontally polarised for the same effect?

@sandofsky I used to design and make signs just like these.
YES, I specified polarisation angle.
NO, the purchasing people did not think that was important, and chose 'cheap' as the primary factor.
Hence the effect.

In later life I've come to hate the works of my younger self, and like you, I ADORE the fact that sunglasses block them.

Hyperhidrosis :verified:
@sandofsky I just kick and punch them till they're no longer displaying an ad
Le Monolecte 😷🤬🐧 :oc:

@sandofsky

Oui, j’ai ça tout le temps avec mes lunettes solaires polarisées.

C’est un peu plus chiant avec les écrans de guichet bancaire.

Saustrup

@sandofsky This has a strong "They Live" feel ;-)

Melocotones Xto :NekoApprove:

@sandofsky Does it affect traffic lights and other important displays? Because that one over the advert is blocked and that traffic light at the background doesn't seem to be visible either.

Klaus Heimbucher 🚲🔪📷

@sandofsky A bit like the sunglasses in "John Carpenter’s They Live" 😀. @sixtus

David S

@sandofsky I've noticed this. They didn't think it through!

onreact

@sandofsky I need glasses that block all ads. Plus those horrific images on cigarette boxes here.

Everybody throws them away outside and I have to look at gross pictures while walking the dog.

Also tabloids are visual litter I'd like to get filtered out.

supertobi

@sandofsky Is the polarisation of all polarized sunglasses and of all monitors always in the same direction? Or do I need two sunglasses?

vanecx

@sandofsky Google demands you stop using these sunglasses.

Ghostrunner

@sandofsky we finally have the glasses from they live…

Jener 🖖 :demiromantic_flag:

@sandofsky, here these billboards mostly have this kind of LED pixels, so I believe polarization wouldn't help us (I can test another day), but I'm glad to know that in the first world you can have ad-free walking. =]

Macro photography of a digital billboard showing its LED dots and with two of my fingers as scale.
Macro photography of a digital billboard showing its LED dots closer, we can see the RGB LED lights compositing the white colour in some of them.
frumiouspiglet
@sandofsky @MathiasWolfbrok I can’t see my laptop screen while wearing my sunglasses either 😭
Blackthorn

@sandofsky polarized sunglasses beginning to be "hard to find" or "mysteriously disappearing from the market" in 3..., 2..., 1...

Severák

@sandofsky IRL They Live moment...
It just needs to broadcast "Consume" in correct-polarised white and it's perfect.

Nazo

@sandofsky I'm al little surprised they didn't just make tall screens but instead rotated wide screens. I suppose it sort of makes sense in that most existing production is for widescreens, so why make something new, but these are still clearly somewhat custom given that extreme ratio.

Aurélien Bompard

@sandofsky Now I wish the real-life adblockers would work as on web pages and actually reclaim the space taken up by ads! 🙂

Keith Devereux

@sandofsky ... It's like 'They Live!' but in reverse.

mike

@sandofsky Suddenly I feel like chewing bubble gum and kicking ass..!

Marc

@sandofsky a while ago I was at a petrol station and none of the displays were working, so after some fudging I went for it and filled my tank. When I went in to pay I reported that the pump displays were broken and then promptly left.

Half a mile away I realised I was wearing polarised glasses. I still wonder what the attendant thought of me when he went out to check...

sortius

@sandofsky unfortunately they're also tram and train timetable blockers, too 😖

MidgePhoto

@sandofsky Zaphod Beeblbrox's sunglasses prevented him from seeing znything that would upset him.
This is i step in that direction.
Dismal, wasteful, annoying screen things.

Gottfried Szing

@sandofsky Does this work on TV as well? Can I rotate my ears so I don't have to listen the ads on radio?

Questions over questions....

𝙹𝚘𝚑𝚊𝚗

@sandofsky That's if you're lucky. The polarization angle of the glasses may be different and it is not certain that it will coincide with the polarization angle of the monitor.

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