✨ It’s true. I’ve been working on this blog post for ten years.

You see, I’ve been slowly buying up nearly 70 super rare issues of a 80s/90s gadget catalog that meant the world to me growing up. And in the process, I’ve uncovered the secret history of this lost copywriting art.

PLUS, as a bonus, I’ve scanned every single issue — so you can read them all.

I hope you enjoy: https://cabel.com/2023/11/06/dak-and-the-golden-age-of-gadget-catalogs/