@chrisisgr8 I spent 5 years at a relatively large company and was blown away by the culture. They take the best and the brightest, give them excellent tools and pay them lavishly only to have the results weirdly homogenised and kinda average. I watched a team of 30 of the most talented designers and marketers I’ve ever worked with “evolve” a brand over a period of months that essentially resulted in the brand’s background of blue to green triangles changing to blue to green polygons. Seriously.