I've been thinking a bunch about #Meta's "playbook"...

I've been thinking a bunch about #Meta's "playbook" for a new app, which they are following with #threads:

1. Create enough curiosity that people will try it out (once)
2. Focus on making one-time users come back and become regular users
3. Focus on widening the user base e.g. by getting users to bring their friends
4. Monetization

From a product/biz perspective, this makes a lot of sense.

Does any project/product/app in the #fediverse follow a comparable playbook? Or are there no playbooks?

Like 28 Oct 2023 at 23:54 | Open on social.coop

5 comments

Emelia 👸🏻

@J12t I don't think I've really seen any playbooks in use.

29 Oct 2023 at 0:06 | Open on hachyderm.io

Johannes Ernst

@thisismissem why do you think that is?

29 Oct 2023 at 1:02 | Open on social.coop

Emelia 👸🏻

@J12t because folks aren't actually motivated by growth at all costs. From what I can tell, everyone's doing stuff because they think it's the right thing to do.

29 Oct 2023 at 1:24 | Open on hachyderm.io

Johannes Ernst

@thisismissem yea, but: people may not have raw user growth as an objective, but they do have objectives, no? Like move news off Twitter into the fediverse, or all of their friends, or governments or whatever … without a well thought-out playbook that is unlikely to happen imho.

29 Oct 2023 at 1:26 | Open on social.coop

Emelia 👸🏻

@J12t I don't really feel that's the case; they'll sure welcome and give support & learn from it, but it's not a "playbook" that gets rinsed & repeated.

29 Oct 2023 at 1:30 | Open on hachyderm.io