@gcluley My problem with ad blockers is they are all or nothing. None of them consider whether ads are third-party or in-house, or indicate that to users. As a result, very, very few users who rely on ad blockers ever allow ads on any sites, even those that strictly observe same-origin policies about ads.
@briankrebs But almost nobody does in-house ads any more—advertisers go via the big ad exchanges because that's how to get placed of lots of sites.