So numerous brands are giving up on Threads by Instagram, allegedly due to lack of engagement π BBC Gives Up On Threads (By Instagram), Sticks With Mastodon https://darnell.day/bbc-gives-up-on-threads-by-instagram-sticks-with-mastodon Instead of simply adding a link option to Instagram, Meta decided to create a new app that collects user data. This move by BBC tells you how good Mastodon is right now.
Threads is pretty dead when I log into it.