Gregory's Server|
27 comments
@coldclimate It took me a good while to realise, it was giving me weird uncanny valley vibes, I couldnt quite tell what was off at first  @TonyaCanning @seb321 The reviewer took it on good humour @ https://www.theguardian.com/film/filmblog/2015/sep/09/legend-review-movie-marketing-false-advertising, definitely got a lot of extra exposure out of it @TonyaCanning @dale Yeah, kinda had to. The problem with critics is that they consider their opinion the only valid one or at least that it carries more weight than a normal person’s. Shock horror that promoters might use quotes from ordinary people! Almost as if we might not need critics at all to make up our minds for us.    @dale Honestly, if it gets 2 stars from the negative dulllords at the Guardian, then it must be a god film.    @stragu @dale It lets them show they got a review from The Guardian. Not only that, it suggests (though carefully avoids outright claiming) the review was four stars. It's the same reason you'll sometimes see a movie poster quote a review as saying "AMAZING" even though the review actually says "The CGI is amazing, but it's absolutely wasted on what's undoubtedly the worst film I've ever seen."  I don't normally like to link to that newspaper, but... > There’s something maddeningly brilliant about this promotional sleight of hand. Technically, there’s nothing dishonest about the use of my rating. I gave it two stars and there are just two stars on display. I’ve been trolled and I’m totally alright with it. @moopet Cheers yeh I missed that first time round (probably for the same reason). All round pretty funny event   @dale I knew about this thanks to Tom Scott's podcast and I still find it extremely amusing @dale The more I look at this, the more I think it's the MTV review just below that really makes it. They're showing a couple of stars partially obscured by the characters right beneath the two-star review that's placed as if it has two more stars completely hidden. @dale it's unfortunate they didn't have another 5 star review to use in place of the sky movies one. They were so close to a complete grid of stars  @dale a west end theatre company i was the long term designer for got a 0 star review from one of the british papers and they were so overjoyed because everyone was pretty sure its the first time anyone has ever gotten 0 stars so they wanted it on the posters, but figuring out how to show zero stars compared to all the other 5 stars they had was a serious design issue.  @dale This is GENIUS and I elaborate in the hopes people who can't see the image will enjoy it too. The poster for Legend, with 2 pictures of Tom Hardy (glasses & plain). In the background behind the Toms are 4 rows / 3 columns of 4 & 5-star reviews. Of note, MTV has 4 stars, but the outer 2 are partially obscured by Toms' necks. The Guardian's 2 stars are clear between Toms' ears. The *implication* is there are 4 total, same as all the others, you just can't see them because of Toms' heads. |
@dale when I watched that film my face blindness was running a bit hot, and I had no idea Tom Hardy played both twins.