@PeoriaBummer @ct_bergstrom My read is that it sounds like the tracking pixel grabs the URL, and the search filters you selected are included in the URL, rather than them intentionally sending it as structured data.

So like, I’m guessing College Board literally did not realize they were sending this kind of sensitive data to Facebook etc—which is a very common level of negligence with web trackers ime and is part of why it’s always gross to use them 🙃❗️

Edtech is so wildly rife with recklessness about PII, it’s so scary