@J12t
1) Rampant enshitification due to networks wanting to profit off AI and a minor downturn scaring VCs into wanting a higher ROI
2) Social media has become a prime means to get info iso. websearch like Google used to. People taking the obligation to provide that info without relying on a single unreliable service
3) People wising up on their privacy, suffering ad-burnout and want a solution that gets out of their way and instead focuses on just functioning