@ploum
I simply worry that these tracking companies are doing more and more to further track people. It's not just our social media now, but also our families and friend's social media.

Anytime someone sends out information about me, it undermines my own efforts to stay private, and honestly this is what I worry about. They don't do it maliciously, but I can't seem to explain it in a way they'll get it.

So I don't think its a splitting of the web quite yet. I hope it happens eventually though