Reddit users figured out that some bot crawlers scrape popular threads and auto-generate AI articles based on user comments, so they decided to create some fake hype to confuse them.
https://www.reddit.com/r/wow/comments/154umm2/im_so_excited_they_finally_introduced_glorbo/
It worked.
This is why real journalism matters.
@antimnguyen Well I'll be a monkey's uncle. 😲