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Nick @ The Linux Experiment

With the recent moves from #Twitter, #Reddit, and even #Youtube, I think it’s becoming clear that ads are not a sustainable business model in the long run (and yes, I know I run a YouTube channel funded by ads 😅)

I took a look at a few examples, at how this decline is also making the web worse for everyone, at alternative platforms, and tried to imagine what an internet without ads to fund content creation and big platforms could look like:

youtu.be/NdTLj-xcqGM

47 comments
Julian 🇺🇦

@thelinuxEXP sorry for not watching the video before asking, but, did you look into nebula.tv ? I think it's a great option. It respects your privacy, gives users access to videos without ads, and gives creators more revenue and the freedom to post whatever content they want without worrying about demonetisation.

Nick @ The Linux Experiment

@julianfairfax As far as I know, they have to invite you to join Nebula, you can’t sign up just like on YouTube!

Julian 🇺🇦

@thelinuxEXP I believe there is an approval process, but you can most likely contact them and ask to join. I also told @sr this, since I'd definitely like to see you both on a privacy-respecting platform that also makes you money!

The reason for this system is because the platform is partly owned by each creator. I don't know how this works legally, but presumably they want to be careful who is let on then. And they have a focus on content with educational value.

Lorraine Lee
@thelinuxEXP @julianfairfax Ofc from my cheapskate/poor person perspective, Nebula is basicallya shill factory. There are no good answers once money is in the picture.
Nick @ The Linux Experiment

@karbuziran Yeah, but like I say in the video, if I only had Peertube, I couldn’t make as many videos, at least not as a day job. With a “real job” instead, I’d make maybe 1 video per week tops :/

🌈 karbuziran 🇪🇺

@thelinuxEXP
Of course the money made from the ads and views feeding the algorithm there really is an important income-factor as long as there is no better alternative (yet).
This will probably continue until the whole #degrowth and #GreenGrowth/#GreenReGrowth has been happening and our global #Economy has been "re-designed" - either voluntarily or by force of "circumstances". :mastomonocle:

So, we'll see where all this is going and as long as you can deal with it morally, I think it's 👍 ❕

@thelinuxEXP
Of course the money made from the ads and views feeding the algorithm there really is an important income-factor as long as there is no better alternative (yet).
This will probably continue until the whole #degrowth and #GreenGrowth/#GreenReGrowth has been happening and our global #Economy has been "re-designed" - either voluntarily or by force of "circumstances". :mastomonocle:

🌈 karbuziran 🇪🇺

@thelinuxEXP
🤔 Not sure we'll still see it happening in our Lifetime ... or what this will mean for the Planet :earth: 🧐

But, as the saying goes:
"#Hope is the last to die!" :thisisfine:

Scotty Trees

@thelinuxEXP always pulling me back to watch more YouTube, I see your game!!🤣😅

Poppy Farbird (Pen Name)

@DorpMarfin12@fosstodon.org It's disappointing how centralized LBRY is in practice. Odysee is the only major project using this protocol, and many features, like comments and livestreams, continue to only be hosted there. It would have been nice to see other sites using this protocol, where they all improve themselves despite going their own ways. This fixes multiple issues, such as the issue of moderation, since they can have varying policies that appeal to different types of people. For example, the Fediverse, another protocol made up of different sites, allows everyone both to speak freely and not listen to those they don't want to. Another thing is that other types of creative works, such as independent articles and art, are given much greater representation than with Odysee, since you could go to a separate website under the LBRY protocol to find them. Alas, if you want to support LBRY, you have to support Odysee, and thus, all the trash you have to deal with there.

@DorpMarfin12@fosstodon.org It's disappointing how centralized LBRY is in practice. Odysee is the only major project using this protocol, and many features, like comments and livestreams, continue to only be hosted there. It would have been nice to see other sites using this protocol, where they all improve themselves despite going their own ways. This fixes multiple issues, such as the issue of moderation, since they can have varying policies that appeal to different types of people. For example,...

Poppy Farbird (Pen Name)

@DorpMarfin12@fosstodon.org @thelinuxEXP@mastodon.social The grift towards "free speech," aka just appealing to the hard-right is also upsetting. They promised that they want to "host the next Pewdiepie, not the next Sean Hannity," yet the community there is usually made of delusional retards who shout. I've never seen them come forward to a leftist internet videomaker and get them to go the site. Maybe it's because "The left doesn't care about free speech," like what these delusional retards have said, but there's always someone who's interested in the platform's values, especially on what is essentially a political side made up of countless ideologies. Yet, I've seen them do the same multiple times for rightist internet videomakers, such as The Babylon Bee, Rekieta Law, and such. This really results in Odysee continuing to have the problem of political extremism, where they're almost on the same level as trash from Rumble and Bitchute.

@DorpMarfin12@fosstodon.org @thelinuxEXP@mastodon.social The grift towards "free speech," aka just appealing to the hard-right is also upsetting. They promised that they want to "host the next Pewdiepie, not the next Sean Hannity," yet the community there is usually made of delusional retards who shout. I've never seen them come forward to a leftist internet videomaker and get them to go the site. Maybe it's because "The left doesn't care about free speech," like what these delusional retards have...

Fabrizio Pelosi 🐧

@thelinuxEXP I don't understand why Ad providers are so much fixated to show personalized Ads...
Most of them are crap (at least for me), the biggest example being Amazon suggesting things that I've already bought earlier...
No, I don't need 100 pieces of the same thing.
I'd instead prefer that you show me related Ads to the content that's present on a specific web page... Google crawlers already know what the page is about, so the Ads can be served without an Ad profile at all...

Jared

@thelinuxEXP Qu'est que tu as comme montre ? Avec toute cette gesticulation, on voit pas. T'as du sang italien 😂😂 En tout cas le bracelet nato à l'air vraiment sympa 👍

Nick @ The Linux Experiment

@supersarma Haha ouais mes (anciennes) racines resurgissent 😂 C’est une Tudor Ranger !

:arch: XeroLinux :kdelight:

@thelinuxEXP Having ads on sites pushes visitors away thus making it a horrible experience and with adblockers being killed off slowly I agree with your thoughts totally mon cher ami..

Nicolò Ferrari :cc:

@thelinuxEXP
Just watched, great content as usual.
Above the all mentioned companies that run proficts through ads, Meta seems to be untouched by this decline. Why do you think it is so? Is it possible that their ads targeting is more effective because it's better integrated with teir platform content? (For example, advertisement videos that look like reels on Instagram?)

Nick @ The Linux Experiment

@pH3ra Meta is losing tons of profit since privacy laws were voted, and since Apple basically blocked tracking in iOS apps. They’re still making money, but their business has taken a big dive!

I think they have a critical size that allows them to make it work, but for how long?

drzoidberg

@thelinuxEXP@mastodon.social @pH3ra@mastodon.uno Just wanted to point out that Apple also has a huge ads business their trying to push. Apple is often shown by many "a-list" journalists as a hero, but Apple also wants to make money

Nicolò Ferrari :cc:

@thelinuxEXP Seems legit. So do you think Meta opening yet another social network (Threads) is more like a gamble for more profit rather than a well thought financial move?

Nick @ The Linux Experiment

@pH3ra I don’t think they have a plan apart from « once people use it we’ll sell ads in there », since they collect enormous amounts of data from Threads!

Hyena 🏙️ Town

@thelinuxEXP Being real, I just miss when profanity and music were things that weren't up to question. It has an effect no one really acknowledges critically because most have sort of just resigned with a "it is what it is". At worst it's basically gutted the quality of some shows on YouTube. And all in the name of ads!

David Fleetwood - RG Admin

@thelinuxEXP This is a good video and I mostly agree with the three outcomes. One minor point is that I believe the loss of professional media could exacerbate the disinformation/misinformation system as bad actors in that space are not operating for profit and they would then have free reign to spread their message without a strong and professional response/debunking.

Nick @ The Linux Experiment

@reflex Institutional or governmental propaganda would definitely thrive, yeah

David Fleetwood - RG Admin

@thelinuxEXP I'd add conspiratorial organizations like anti-vaxx orgs would do well also, they don't raise their money on subscriptions or advertising.

Edit: Please don't misread me, the corporate run internet is a dumpster fire and does a bad job with those things as well. I'm not saying we are better off today, only that getting rid of them does not necessarily solve those problems.

Soul Dessin

@thelinuxEXP
After watching, I think that there is one fundamental period that you slightly missed in Internet history, and I think we are more destined to return to it.

Before YouTube and Facebook became kings, we had small sites with dedicated a user base and they marketed directly. You actually employ some of that mojo with your in roll ads. Those used to be very valuable. Google and Facebook fudged the numbers to get creators to move onto their playground.

1/2

@thelinuxEXP
After watching, I think that there is one fundamental period that you slightly missed in Internet history, and I think we are more destined to return to it.

Before YouTube and Facebook became kings, we had small sites with dedicated a user base and they marketed directly. You actually employ some of that mojo with your in roll ads. Those used to be very valuable. Google and Facebook fudged the numbers to get creators to move onto their playground.

Soul Dessin

@thelinuxEXP
Now we are in a state where that fudging is poisoning the well. I've signed up for a few things that you advertised because it's relevant. Creators that sell ad spaces like that are actually going to get conversations & the money will move from the auto-generated/auto-play ads that are the current norm, to real ads directed at people who want to hear them.

TWiT, Machinima, even New Grounds all had sales departments but lost money when they marginalized them for Google AdWords.

2/2

@thelinuxEXP
Now we are in a state where that fudging is poisoning the well. I've signed up for a few things that you advertised because it's relevant. Creators that sell ad spaces like that are actually going to get conversations & the money will move from the auto-generated/auto-play ads that are the current norm, to real ads directed at people who want to hear them.

Steve

@thelinuxEXP is it that ad revenue isn't sufficient, or is it this new era of insatiable corporate profit? No amount seems to be enough at the moment, even if these platforms only showed adverts it would continue to spiral.

Nick @ The Linux Experiment

@ramblingsteve I think maybe both: ads don’t pay as much, and investors just want eternal growth, no matter what!

Poppy Farbird (Pen Name)

@thelinuxEXP@mastodon.social With the drastic measures these companies have pulled just so that consumers can buy advertised trash, I personally do not care if adblocking is considered "piracy" at all. That is not an ethical way to earn money. Go earn money through other means.

aanes appreciator 🌻

@thelinuxEXP Those ads you run are definitely small fish compared to other revenue streams. Makes sense that ads are dying and subscriber sponsorship and federated social media is growing in its place

aanes appreciator 🌻

@thelinuxEXP Well, the Youtube auto-ads that is 👀

I think there's something to be said about how people aren't necessarily against advertising (for better or worse). When it's intrusive and untargeted (with targeting necessarily meaning invasion of privacy) people aren't interested.

But running a sponsored segment in your video gives YOU directly more money (and not a dodgy revenue share scheme) and directly targets a product to an audience that'll be receptive to it.

Roman Schaller

@thelinuxEXP There are a lot of interesting comments here. But hey: Stop talking and head over to patreon.com/thelinuxexperiment if you want to see that kind of content in the future :yayblob:

Qwertypdeb

@thelinuxEXP haven’t watched it yet, but someone on Mastodon told me about this kind of money through views thing that never really got anywhere.

Stephen Winson

@thelinuxEXP There’s a distinction to be made between ads. There’s the ads that people (like you) get in direct sponsorship, because they’re in the video/podcast/etc, and there’s the “ad tech” ads stapled on to websites, videos, or podcasts by clever machines. I think the latter is what’s under actual threat. The former will only grow, because people like you are incentivized to make ads that don’t drive away their viewers. I pay for YT Premium, but I still see your ads.

Willdrick

@thelinuxEXP hey Nick, I liked the video but one big part you're leaving out is that these businesses are not just wanting to keep profitable. They have shareholders to appease, and they want everything to be more profitable year over year.

It's no longer a matter of having enough ads to keep the company afloat and make some revenue, nowadays it's a squeeze for maximum profit over everything else.

Both users and content creators are just a resource for them to exploit for as much profit as they can: content creators bring in the views, but they are as much cattle as the viewers.

@thelinuxEXP hey Nick, I liked the video but one big part you're leaving out is that these businesses are not just wanting to keep profitable. They have shareholders to appease, and they want everything to be more profitable year over year.

It's no longer a matter of having enough ads to keep the company afloat and make some revenue, nowadays it's a squeeze for maximum profit over everything else.

Raphael Lullis

@thelinuxEXP I think (hope?) that in the future the content creators will cut the middleman and start doing the distribution themselves so they will be dealing with advertisers/sponsors directly.

So in your case, you'd be getting "your own" Peertube and your revenue could come from insertions instead of pre-rolls, or "gated" content for subscribers.

Raphael Lullis

@thelinuxEXP

I also hope that we will see an easy way for consumers to set a monthly budget and just split among all those creators that we want to support.

You mentioned Odysee (which I think is crap) but one project that I think could do this was Brave and their BAT token. With the Brave model, users get a share of the revenue from ads, and they could (theoretically) pay it forward to the content creators. Because the first revenue is in USD, the price of the token doesn't really matter.

Beno

@thelinuxEXP this is a really good video on the state of things! I’m definitely sharing it around. I know plenty of people who don’t understand ads pay for things on the “free” internet.

I really don’t mind paying for things in a subscription model for the stuff I rely on. Though I’ve come to find that some content creators want to charge A$10+ a month for their content, which I get but I can’t afford to do that for all my creators I follow the currently do it. It is hard to want to support people but also have (most) everyone asking for $10 or more a month.

@thelinuxEXP this is a really good video on the state of things! I’m definitely sharing it around. I know plenty of people who don’t understand ads pay for things on the “free” internet.

I really don’t mind paying for things in a subscription model for the stuff I rely on. Though I’ve come to find that some content creators want to charge A$10+ a month for their content, which I get but I can’t afford to do that for all my creators I follow the currently do it. It is hard to want to support people...

Emmanuelle Germond

It's interesting to see how the #adRevenue system works better in our collective imagination than in reality. That reminds me that system rests on #surveillance #capitalism. If you haven't read it yet: "Surveillance Capitalism" by Soshana #Zuboff
Thanks for the video @thelinuxEXP.
I would have loved to have more info on the #nebula model: a creator cooperative with a paid gateway. #Creator that have either with ads or shorter version on free access aggregator.

Random Tux User :fedora:

@thelinuxEXP
It's pretty unfortunate that a lot of awesome creators will lose their jobs as a result of this. And that the web itself will turn crappy as a result.

That said, I also look forward to people finding a new revenue model. One that isn't privacy invasive or obtrusive. Maybe sponsorships will get more popular, maybe subscriptions will get more popular.

Hell maybe something entirely new may also come up.

pm11

@thelinuxEXP Honestly that’s sadly been the case for a while. I think YouTube and Reddit will start charging fees just to access sites, due to the exclusive mountain of info they have.

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