Gregory's ServerThe thing is social media requires people. Thread provides easy onboarding for people scared away by Mastodon's quite rough sign-up process.
The Instagram connection provides the people and makes them easy to find. A majority of people didn't make the jump over from Twitter and the people that did are difficult to find as they are scattered across the various instances.
People still go to nightclubs even when they are owned by gangs. Who owns it doesn't matter; the exp does.