@chartier There’s a pent up demand for a Twitter-like clone. A lot of people stopped using it post-Musk takeover. The issue was Mastodon couldn’t take advantage of it (not to the same extent). Most of my non-tech friends found the on-boarding UX too confusing and unclear to the layman what picking a server meant.

People are just flocking to the first alternative with good UX they can understand.