Gregory's Server"Embrace, extend, and extinguish" (EEE), also known as "embrace, extend, and exterminate", is a phrase that the US DOJ used to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences in order to strongly disadvantage its competitors.
https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish