@eloquence If the hardcore self-promoters and "personal brand" / monetize-all-the-things people all end up somewhere else… I'm not sure I'm going to be exactly bothered by that.

I don't have a problem with businesses (even "brands") in my timeline, and I used to follow a bunch on #Twitter. But the grinding-for-followers stuff (or Google's equivalent on YouTube, grinding for subscribers) is super tedious. IMO it encourages the creation of really marginal "content", not conversation.