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sam henri gold

Take a look at the difference in Framer's website between 2015 and today. It's very interesting. The current one is much trendier but feels less…tangible? And more speculative. Idk. I'm gonna eat an apricot and think about this a little more.

4 comments
brandononearth

@samhenrigold I think the audience changed significantly in well they used to target designers and teams with a very specific, technical solution. Now they’re aiming much broader, more general so they’re using the “sell the promise, not the product” type of marketing.

sam henri gold

@jillian i wasn't paying attention when I looked at the fruit bowl, I realized halfway through that I was actually eating a peach. it was a banger peach though

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