@neauoire
Scaling indefinitely is an artificial/capitalist construct: in nature things do not scale at will, they reach a balance that's defined by how their ecosystem works.
If we force that balance upwards, we're - in the end - exploiting an ecosystem. And it won't end well.
Our ideal social ecosystem seems to be (used to be, was) the tribe, so it's natural to think (again) about developing (digital, this time) artifacts to be used by a specific community.
And it's more fun, too.