Amazon lost $100m over three months, diapers.com went bankrupt, and every investor learned that competing with Amazon was a losing bet:
That's the power of twiddling - but twiddling cuts both ways. The same flexibility that digital businesses enjoy is hypothetically available to *workers* and *users*.
6/
The airlines pioneered twiddling ticket prices, and that naturally gave rise to #countertwiddling, in the form of comparison shopping sites that scraped the airlines' sites to predict when tickets would be cheapest:
https://pluralistic.net/2023/02/27/knob-jockeys/#bros-be-twiddlin
The airlines - like all abusive businesses - refused to tolerate this. *They* were allowed to touch their knobs as much as they wanted - indeed, they couldn't *stop* touching those knobs.
7/