I disagree with those who say “Let’s focus on spreading awareness for Mastodon—not the Fediverse” for three reasons:
1. Some people hate Mastodon. If they don’t like Mastodon, they should know about options to their liking.
2. Some people are looking for alternatives to Facebook, YouTube, Instagram—and Mastodon is not the answer for them.
3. What about developers looking to build novel and new social media? They should know what ActivityPub does.
There’s very, very good reasons to not push people to Mastodon. What’s more important is asking, “How do you intend on using social media?”
Are you an artist who wants to curate your work? I’m not convinced that Mastodon is right for you.
Same with with anyone requiring rich text formatting. Mastodon is probably not for you, and that’s okay.
You have other options on the Fediverse.