Reading about that Press Gazette article, it seems they have an axe to grind against Mastodon.
Sure, Alphaville closed their Mastodon server. But why?
Because they allowed open sign-ups, which enabled anyone to join their server, and Alphaville didn’t have the resources to moderate it. Yet the Press Gazette don’t mention that.
Meanwhile, @TexasObserver runs their Mastodon server quite well, and even used it for crowdfunding—which has helped their publication survive!
@atomicpoet @TexasObserver
And thrive even. But they want to exist in the preplanned and measured lanes. The cheese has moved and they aren't looking around for more.