Wildebeest is an interesting case study on what NOT to do when rolling out Fediverse server software. Namely:

1. DON'T offer no account portability
2. DON'T show up with blatant security bugs, and disregard people who report those bugs -- and claim they are spammers
3. DON'T be ignorant about Fediverse culture
4. DON'T be a company with a history of empowering troll instances that exist to antagonize marginalized communities

In other words, don't be Cloudflare.