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Chris Trottier

Many people are asking, "Why are journalists staying on Twitter?"

The short answer: social status.

As much as certain journalists say that social status doesn't matter, it does matter.

The reason journalists were drawn to Twitter is because of that damned Blue Check.

Now I've always contended that the Blue Check is a terrible feature, and not something the Fediverse should emulate:

blog.atomicpoet.org/YdJMHV8ASc

Nevertheless, Blue Check status is why journalists still stay on Twitter.

59 comments
Hendrik Mans 🚀

@atomicpoet Stanford Prison Experiment now considered obsolete

Steve Torrente

@atomicpoet I think this fits for some academics as well.

toxtethogrady

@atomicpoet Considering the checkmark means absolutely nothing, what's the point?

Chris Trottier

A few journalistic entities like @TexasObserver and @damemagazine have discovered that there's an audience for their work on the Fediverse.

And individual journalists like @jeffjarvis have become esteemed members of the community here.

But to most journalists, when they see the Fediverse, they see that no Blue Check status is given out -- which means they have to start from the bottom like everyone else.

They don't like that.

DAME Magazine

@atomicpoet @TexasObserver @jeffjarvis

Our ability to interact, learn and directly connect with both old and new readers here has been amazing and meaningful. It enriches the work we do. We can't wait to grow here.

Chris Trottier

As for why journalists find Blue Check so compelling, think about it. What's the pull for modern journalism?

It's not pay, I can tell you that much. For many nowadays, journalism pays barely above subsistence wages.

But journalism still conveys a certain amount of respectability, especially with culture.

And Twitter's Blue Check gave journalists the same respectability as politicians and rock stars.

If Twitter deemed you "notable", you got a blue check.

Chris Trottier

To be objective about Twitter is to acknowledge that it's quickly losing its cultural cachet.

What made the old Blue Check system so compelling is that no one could buy it. Twitter awarded it to you. It was an acknowledgement that you were important.

But if someone can buy the Blue Check, the Blue Check loses its value.

What's more, "legacy" Blue Checks are about to go away.

Journalists are about to lose their social status -- even if they pay.

Chris Trottier

I suspect that once the legacy Blue Check goes away, there will be many journalists who will still do everything they can to keep Twitter relevant.

Yes, the stats are a lie, and "reach" should be taken with a grain of salt. Few people click to articles from Twitter. Elon Musk, himself, views journalists with contempt.

And yet, many journalists will continue to use Twitter because giving up perceived social status is scary.

Chris Trottier

Personally, I believe journalism is still an important profession.

But I also think there's a big difference between investigative journalism that holds the rich and powerful to account, and bootlickers who will do anything for access to the rich and powerful.

More and more, Twitter is becoming the domain of bootlickers.

Nothing proves this more than the 💩 emoji that Twitter auto-replies to press inquiries.

Chris Trottier

There will come a day -- probably not now -- where journalists will be *forced* to leave Twitter.

That is, if they want to maintain their social status.

Now I'm not a journalist. I'm just a tech worker who's viewing this farce from the outside.

There's not a day that goes by where I don't wonder what kind of indignities journalists will continue to suffer in order to keep Twitter a going concern.

DELETED

@atomicpoet If you're chronicling what's happening, in a good faith, I'd contend that you are, in fact, a journalist. I get your point, but real journalism isn't about status; it's about duty to the truth. Take care.

Chris Trottier

I will say this much, though.

Every day that journalists stay on Twitter and refuse to join the Fediverse is a day they're not impacting the ongoing development of the Fediverse.

Which is something I know that a whole lot of journalists will eventually regret.

Is it better to be a leader or a follower? When it comes to social media, few journalists are being leaders.

DELETED

@atomicpoet Dude, you say all the right things, but it's easier to hang on to someone's tail than to hang on to their beard.

Chris Trottier

Now I want to highlight a bunch of journalists who actually are being leaders in the domain of social media: @TexasObserver

The weren't just one of the first publications to join the Fediverse, but the first to start their own server too.

A few weeks ago, the organization was nearly shut down due to lack of funding.

But here again, they became innovators by using the Fediverse to crowdfund -- and thus save -- @TexasObserver.

In doing this, they may have validated a new model for funding!

Chris Trottier

Later today, I'm actually hosting a roundtable on Fediverse crowdfunding.

I've had this roundtable planned weeks in advance.

As a software dev, I've been thinking about further possibilities for baking crowdfunding into Fediverse platforms -- making it easier for organizations to fund their social media pursuits.

Then last week, @TexasObserver gave me my first case study for crowdfunding's potential.

Chris Trottier

As @TexasObserver demonstrates, crowdfunding could be a domain for journalists to validate through the Fediverse.

It could be a means of freeing them not only from Big Social, but also the private equity firms that have gutted local reporting for decades.

There's no reason journalists couldn't run their local state or town's Fediverse server (for example).

But again, you need a few more brave journalists willing to see the potential.

Stegasaurus replied to Chris

@atomicpoet @TexasObserver Totally agree Chris. I'd like to journalists having their own dedicated severs, specialized to their needs. Steve

Jeff C. 🇺🇦 replied to Chris

@atomicpoet @TexasObserver As a fellow tech worker who works in the non-profit journalism space, I can say that having this baked into the ecosystem somehow would probably go far in getting certain newsrooms interested in the Fediverse.

ᴚ uɐᗡ replied to Chris

@atomicpoet @TexasObserver What I absolutely love about Texas Observer is that they went all in and did their own instance.

It is time for ALL REPUTABLE INSTITUTIONS to do likewise. Their journalists gain the distinction of having an account on the instance - and it makes everything easier for everyone.

Blue check? PFFFT. Bish, cheeze. 🧀 🧀 🧀

zariweya 🇪🇺💻🦝 replied to Chris

@atomicpoet @TexasObserver but in the fediverse you don't need a bluecheck to verify yourself. If you as media or entity run your own server under your registered domain and only allow self journalist accounts, that's accounts are automatically verified.

Jim Killock replied to Chris

@atomicpoet @TexasObserver On this thread:

(1) Blue checks are a small factor: the main problem is simply the built up networks of incluence

(2) If other networks of influence emerge, then journalists will engage

(3) Social power and knowledge ports, even if whole networks cannot be moved intact; this will become more obvious to people over time

(3) The Fediverse cannot resist / remove, only ameliorate factors of power, so the sacrifice is never as large as all that

DAME Magazine

@atomicpoet We'd love to listen in if it's going to be a public roundtable?

Chris Trottier replied to DAME

@damemagazine Yes, it’s happening at 8PM PST/11PM EST. DM me your email address, and I’ll send you a calendar invite to the Jitsi meeting.

Ernie Smith

@atomicpoet @TexasObserver Chris, there have been a lot of layoffs lately. I'm one of many, tbh. I love the fediverse and support its goals. I think your point is important.

We should leverage those layoffs to build some editorial entrepreneurship around these parts.

I was around in 2009 and 2010 on Twitter and remember how much breaking news really drove it. We need that wave around these parts.

Nate Gaylinn

@atomicpoet @TexasObserver What sets Mastodon apart is the focus on personal autonomy, and we should double down on that. Let's help content creators, social movements, and people in need connect and support each other financially.

Troll

@atomicpoet Please highlight the influential trolls on this platform next, Chris! The trolls on Twitter enjoy a much higher social status, and this can be a harsh, unforgiving place for us.

William Robison

@atomicpoet @TexasObserver I hope it is. The corporate ownership model of journalism is crashing. Specially when it comes to local news.

Shoq

@atomicpoet Did they track the metrics of the crowd funding, to know where most of the donor prospects were funneled in from?

Lino Morales

@atomicpoet This is why I want to see more Conservative journos out here! I've not found any.

Michael Fisher

@atomicpoet I’m not a journalist, just an ordinary guy who enjoys keeping a finger on the pulse of what’s happening around me in the world. That said — the moment Musk removed the ban on our just-indicted ex-President, I began setting up a presence here on Mastodon. That was the first clear signal of the direction (⬇️ 🚽 ) that things were heading over there. And yes, it is certainly good to get in early on something new and growing with miles of potential still ahead of it.

Frank 'wirereporter' Jordans

@atomicpoet Journalist here. I definitely don't care about Twitter's blue checkmark. The only relevance it has to me is to see whose identity has been verified to some extent. That's now pointless, given how anyone with a few dollars can set up a fake account with a blue checkmark.

The Febrile Muse for Harris

@atomicpoet I think #MedMastodon #IDMastodon #Epidemiology #Microbiology #RxMastodon will also regret it. Much to build on here that IS sustainable. Much that can be done to provide good information, in anticipation of pandemics, outbreaks, etc.

Sheepie

@atomicpoet It's quickly becoming 4chan. First making blue ticks meaningless, now "state-sponsored media" tags on media outlets simply because Musk doesn't like them.

Orbitus Solanus

@atomicpoet: oh wow, I had to search an article to believe it: gizmodo.com/elon-musk-twitter- I deleted my account in December and feel I made the right decision.

Kingsley Uyi Idehen

@atomicpoet Like most things, I think they need to be told a story that helps them understand the virtues of a #Fediverse as opposed to a silo.

As you know, it's about a good story plus lots of repetition 😀

Rachel Rawlings

@atomicpoet it's been that way since the 90s or even earlier. When I was in journalism school, I was also working as a secretary in the medical school, and would have had to take a 20% pay cut to start at any daily paper.

I was also freelancing news and tech articles, getting $350 for 1000 words at best. That rate is still considered competitive 30 years later.

Bam

@atomicpoet @TexasObserver @damemagazine @jeffjarvis

You also need to give @w7voa some love, Chris. He’s one of the best breaking news folks and is committed to the Fediverse.

VulcanTourist

@atomicpoet @TexasObserver @damemagazine @jeffjarvis

They're journalists for the wrong motivation, then. Journalists are supposed to be public servants with a non-public paycheck.

Virginia Murr

@atomicpoet

It's that, yes, but I think the "soc. status" feature extends further & is a more complex problem (still no excuse to stay, IMHO). For example, having various social media accts (incl. Twitter), having high follower counts, & being active has become a demand from many orgs (even some publishers look at a writer's Twitter acct to check follower counts, etc.). So, it's a competition. If they leave while other journos don't, they look like they have no soc. status to their employers.

Aaron Buckner

@atomicpoet verification is going to be a huge problem in the Fediverse. If I search for say “NPR”, how am I supposed to know which one is the official account?

I find myself liking Mastodon more and more, but I honestly worry about future phishing and abuse more here than I do on Twitter.

Chris Trottier

@aaronbuckner On the Fediverse, account verification works. You can get a green check.

Codesmith

@atomicpoet @aaronbuckner Do we trust that gullible people will actually do the work to go to a person's profile and confirm green checks? And that they will do the work to make sure the website being linked is actually one run by the person they think is running the account and not one made to seem like it?

I accept that your arguments against the blue check are reasonable and where I disagree I may change my mind in time, but I think the "green check" (is it used outside Mastodon?) is not as great of a tool as it's made out to be.

@atomicpoet @aaronbuckner Do we trust that gullible people will actually do the work to go to a person's profile and confirm green checks? And that they will do the work to make sure the website being linked is actually one run by the person they think is running the account and not one made to seem like it?

Chris Trottier

@codesmith @aaronbuckner The green check works because of rel="me", which is a well-known microformat attribute:

microformats.org/wiki/rel-me

So yes, it's used outside Mastodon.

As for how the green check is displayed, that can always be adjusted with time.

Nevertheless, the green check is better than the blue check because anyone can get verified through rel="me" -- it's not awarded from an organization that decides your "notability".

Codesmith

@atomicpoet @aaronbuckner My hope is that we can find good ways of discouraging impersonation. That to me was the only upside of the old blue check, though you have certainly highlighted the concerning downsides that came with that.

As you said, one thing I do like about the green check is that anyone can do it. Like, is it important that we don't have people impersonating powerful people where one fake post might affect the lives of millions of people? Yes. I think it is important to strongly discourage that. But it would also be nice for the average person to feel like someone can't impersonate them to tarnish their reputation, even if it doesn't affect millions of other people.

@atomicpoet @aaronbuckner My hope is that we can find good ways of discouraging impersonation. That to me was the only upside of the old blue check, though you have certainly highlighted the concerning downsides that came with that.

As you said, one thing I do like about the green check is that anyone can do it. Like, is it important that we don't have people impersonating powerful people where one fake post might affect the lives of millions of people? Yes. I think it is important to strongly discourage...

Adam

@atomicpoet
It's two problems though:

1) who gets verified?
2) are they who they claim to be?

Rel="me" is better at the first but way worse at the second. Any ID verification where the imposter controls the entire process is pretty weak. It's not that hard to create a legit-looking site to link to.

Trusted instances that vet members are much better verification. It's harder to get a fraudulent journa.host account than to impersonate with a green check.

@codesmith @aaronbuckner

@atomicpoet
It's two problems though:

1) who gets verified?
2) are they who they claim to be?

Rel="me" is better at the first but way worse at the second. Any ID verification where the imposter controls the entire process is pretty weak. It's not that hard to create a legit-looking site to link to.

Trusted instances that vet members are much better verification. It's harder to get a fraudulent journa.host account than to impersonate with a green check.

Alfredo Montanez 🇺🇸🇺🇦🏳️‍🌈💛

@atomicpoet the blue checkmark is a horrible feature it doesn't give you a job in the real world we don't automatically hire people because of a checkmark we do because of experience. Yet people with a bluecheck mark especially now act and think they are big shots when they aren't they are just another user who uses the platform most of the country doesn't use Twitter

Peter Butler

@atomicpoet It’s 80% audience (don’t want to start over with 0 followers) and 20% normalcy bias

Also, it’s promotion from their own media organizations.

Even orgs like @ProPublica and @eff, which have a strong presence here, do not link to their Mastodon accounts from their websites.

In corporate speak, big ships take a lot of time to turn. Give them some time. It will happen

Erlend Sogge Heggen

@atomicpoet a possible middle road here might be Professional Certifications like @jeff is doing at verifiedjournalist.org

Such verification platforms could be integrated with the #fediverse as an accreditation extension. Servers like newsie.social could beta test it.

You can imagine this being applied to other professions as well, e.g. medical practitioners, PhDs.., really any field of,practice that can feasibly manage a database of certificates.

John Kristoff

@atomicpoet I'll offer a simpler explanation, inertia. Or if you prefer, the installed base problem. Never underestimate the power of the installed base. It can take awhile for old systems and the usage of them to fade away.

Martin Holland

@atomicpoet I certainly can't argue with your main argument. But I think it is a little unfair not to mention, that stuff still happens on Twitter. For example, I know only two accounts on the whole of #Mastodon, that regularly post updates about the protests in #Iran. On #Twitter there are multiple accounts posting daily in German alone.
I am exclusive posting only here and would any colleague advise to do the same, but I can't recommend to stop consulting Twitter at this points. Sadly..

DELETED

@atomicpoet

The 'trending wars' on Twitter mean much journalist engagement is meaningless unread non-engagement.

People who won't read their article and haven't read their thread or post, but liking and retweeting. A non-audience pushing 'their side' without even reading their side, to attempt to drown out opponents pushing the other side without reading it either.

It's like going in to a library just to have a fight where 2 sides throw unopened books at each other.

Jester 🪓

@atomicpoet at this point, we need to treat those journalists as we would treat anyone who can’t bring themselves to leave an abusive relationship. Use code words. Blink twice if you’re not okay. That sort of thing.

Neilasaurus

@atomicpoet they are still on Twitter because they are not very good journalists.

Gen X-Wing

@atomicpoet Imho an instance is a bigger deal than a blue mark.

It’s the same as having your own domain, versus a page on someone else’s. You *own* that domain. You control it.

That is instant cred in my book.

YMMV

punko

@atomicpoet, “…So there I was, sitting at this huge table…. And I looked to my left, and I saw a bunch of Nazis… then I looked to my right… a… bunch… of… Nazis…. Then it dawned on me that, if I’m gonna sit there with a bunch of Nazis, that I was one, too!”
-Anonymous “Nice Person”

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