It's maddening how media is trained to be skeptical about so much information, yet takes Big Social’s analytics at face value.
“Twitter is where the audience is,” journalists say.
But how do you actually know that?
What is an audience? Who (or what) counts as an audience? Why are “big numbers” of anonymous impressions better than one reader who gives a damn about what you write?
When will you realize Emperor Elon’s metrics have no clothes?
@atomicpoet This is why it's important that:
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