@atomicpoet I wish I could favorite this post 100 times because this is the fight I constantly have with some other marketers and clients.

Impressions / views are completely useless UNLESS you can tell that the people looking at your stuff are:
1. Real people
2. Relevant people who you WANTED to reach

Then you can start getting into 3 - figuring out if those people are resonating with you, and trying to adapt. But not before. And never instead.