@atomicpoet I've been explaining this as almost all journalists coming from an ad-supported background, where you say outrageous things to boost revenue. That fits perfectly with ad-supported social media, where the algorithm seeks to promote outrageous things to boost its revenue.
Nothing in the Fediverse works like that, so it looks like nobody cares about their work...which is admittedly true, since their work obsesses over false conflict and whatever capital says.