Once you go down the "passive consumption" route, social media stops being social.
Instead it becomes television. And television sucks.
It's a one way window where a talking head speaks to you -- but you can't speak back.
Why would anyone want this -- and pretend this is in any way "social"?
"Social" implies a two way conversation. If it's one way, the "social" is a facade.
@atomicpoet “Big Brother Is You, Watching”