@atomicpoet People like to have everything "as a service". They like to watch celebrity marriage, sport games, talk shows, porn, influencers and so on. Rather than acting/thinking autonomous. The world shown by professional actors seems to be more comfortable as so I can make no mistake myself.
As he says one wants to use the social network without thinking means rather it should be more consumable. Hide and not talk in public because I'm not perfect should be the way.