Gregory's Server
Embrace. Extend. Extinguish.
And there goes ActivityPub....
M$ excels at that, see ActiveDirectory vs LDAP.
Google's more clever, they push DKIM and alike "in the name of security" ('cos "think of the children" won't stick,.it's not encryption) and then block your email 'cos it's spam.
The net result will be that those who are now using the fediverse will keep on doing so, and the newcomer "normies" will use a fediverse based on an incompatible doctored ActivityPub .
Then there's datascraping but they can do that with a simple client.
@vesperto @evan email's a funny one. Somehow we ended up on pay-to-send-email anyway, even though technically anyone can send email for free. Google et al turned free email into something we (senders) have to pay for because basically spam. It's almost like free things can't exist and also be nice at the same time.
Thankfully we already pay for Mastodon services, so maybe that's not an EEE vector this time? Maybe there's hope.