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Miriam 🇮🇪

Two years since the new version of google icons and the struggle is still real

a white poster with the words what happens when designers priorise aestheticss over usability? the first row shows distinct google app icons that are different to each other. the next row of icons are the newer versions which all use the same colours and are simplified so they look the same. The last row says what we see now and it's just box icons with the same colours all the icons are the same.
103 comments
Queen of New York

@Miriamm I have 4-5 apps I use regularly and they are all blue with white text on them and I have no idea which one I’m clicking on in the Mac menu. If I made a program I would do black and hot pink for the image because of this!

Miriam

@queenofnewyork @Miriamm
I think many users have learned Google's icon system after more than a decade. My daughter looked at this pool picture yesterday and said, "look, that's where our car is." It took me some time to understand what she meant.
I agree, for new users or in situations where you want to quickly decide what to select, it remains a problem.

A swim pool with a design like the pin icon from Google maps
Stone Bear

@Miriamm some 'hotshot' flunked Human Factors.

Of course, Google is not about *functionality*, it's about *lock-in* and *selling eyeballs*, so...

John H

@stonebear Yes, as long as you’re opening *a* Google app, it doesn’t matter if it’s the one you actually *meant* to open

Ivan Rodriguez ♠

@Miriamm I kind of disagree with you... When I look at these new logos, they look more minimalist compared to their older counterparts, yet the new logos keep their meanings in tact. For instance, look at the M on the Gmail logos; The M looks like the sides and the flap on an envelope. In addition, because of how iconic the old Gmail logo was, and still is, because of how that M looks like an envelope. The same thing applies to the iconic pin on both Google Maps logos, the video camera on both Google Meet logos, and the three-sided triangle, symbolizing Google Docs, Sheets, and Slides, on both Google Drive logos.

@Miriamm I kind of disagree with you... When I look at these new logos, they look more minimalist compared to their older counterparts, yet the new logos keep their meanings in tact. For instance, look at the M on the Gmail logos; The M looks like the sides and the flap on an envelope. In addition, because of how iconic the old Gmail logo was, and still is, because of how that M looks like an envelope. The same thing applies to the iconic pin on both Google Maps logos, the video camera on both Google...

Ivan Rodriguez ♠

@Miriamm, I do think that Google made a sacrifice on the new Google Calendar logo, but Google's color scheme and the "31" made up for it

Santiago Cézar :tetris:

@ivan18rod @Miriamm yeah but have tried finding them in an app drawer? I had to make a Google folder because the icons were too similar to stand out on their own

umbrus

@ivan18rod The issue here isn't that they aren't meaningful; it's that they're too similar.

Yes, their design has a lot of subtle features that make them actually quite clever on their own! But when you're designing a suite of apps, like what Google does, you need to consider how to also make their icons obviously different. If you want a good example of this, look at program suites like Office and notice how they (generally) manage to make their icons noticeably different even at a glance.

gws

@ivan18rod @Miriamm They're more minimal because they have less entropy; all the colors are the same now.

gws

@ivan18rod @Miriamm might as well be mono....Chrome... oh no

Ellie🏳️‍⚧️

@Miriamm deadass i just have their positions memorized because its so hard to tell which is which at a glance.

DELETED

@Miriamm I only use the first three and they’ve been in the same place in my phone or iPad dock or folders for so long that I didn’t really notice the change. But I take your point.

Bitcoin Wallet Inspector

@Miriamm thank God for custom app icon packs on Android or I'd never find anything

Topher 🌱🐧💚

@Miriamm

Funny how the most skeuomorphic ones are the most distinguishable.

Remind me again how skeuomorphism in design is so evil and terrible and bad??

sigh.

Mac OS 8 didn't have these sort of problems.

Stroad Warrior

@topher @Miriamm I truly miss the Snow Leopard-era Mac icons versus the flat, minimalist, non-skeuomorphic crap that's all the rage these days. And I feel like, much like tech industry layoffs, everybody's only doing it because everybody's doing it.

VOLTUR (with the good hair)

@Miriamm i was actually just thinking about that. My Google folder is unusable

Léor :blobcatphoto:

@Miriamm I keep opening "Drive" when I want to drive somewhere and not "Maps" :blobohcat:

segv11

@Miriamm The colors camouflage the shape of the Google icons. This is the definition of style over substance. I'm grateful that MacOS and iOS still aren't that bad, even after the recent redesign.

I especially love Adobe CC's icon set, which stands out so in a bold and mostly unified way. MS Office deserves a little recognition too for its unified soulless corporate vibe.

Nick

@Miriamm honestly would not be surprised if that third row is what they go with for the next icon update lol

Abazigal

@moldyringwald Good luck to the people placing these apps on their iPhone or iPad dock then. 😵‍💫

Stephen Brooks 🦆

@Miriamm The third row is just the 2024 refresh of those icons

Alex

@Miriamm for everyone that praises a design, there are probably just as many detractors.

umbrus

@Miriamm holy shit yes.

Don't get me wrong, aesthetics are important. But clarity is equally important, and you must learn to balance them. I think there is a way to have a coherent theme throughout a set of app icons while maintaining clarity. What Google did was absolutely not it.

Binette

@Miriamm
So this is why I never click the right google app ψ(._. )>

DELETED

@Miriamm

When Wells-Fargo was designing or updating (early 90s, SF) their web site UI, I told them via focus group ($400 for an evening) what I thought of their icon-based interface. Not much. The symbols they chose weren't universal (then) and I hated them. Pretty sure there was no descriptor if you moused-over them.

vance

@Miriamm I honestly thought I would have gotten used to it and been able to tell them apart by now but nope

Virginia S. O'Possum

@Miriamm I have similar issues with the some of the app icons in Microsoft Office and Teams..

Natalie Charest

@VirginiaSOpossum @Miriamm Same. I don't know why they changed the colour for Outlook.

Shannon

@Miriamm holy cow yes. Let me open up maps, shit that’s my photos. Let me try again, shit that’s my email

Z(achary) Yaro

@Miriamm Literally my #1 use of customizing home screen icons is to revert my Google app icons to before that redesign 😂

Morgan Archer

@Miriamm @GTStevenson

It's wild Google has the audacity to offer UX courses when this is their portfolio

Edwin Young

@Miriamm Surely this is what happens when you prioritize *branding* over usability AND aesthetics.

Pseudo Nym

@Miriamm
Reminds me of the late 90s and early aughts, when every company logo had to have a circle or a swoosh.

The flaming coffee ring of quality! Lucent.

en.m.wikipedia.org/wiki/Lucent

Felix Urbasik

@Miriamm Yeah it's one of the many factors finally pushing me away from Google products. I used to be a Google fanboy because their software was good. But #opensource alternatives are slowly surpassing it in raw software quality.

Haelwenn /элвэн/ :triskell:
@Miriamm Honestly that one really feels like "Was there really a designer in the team that made and validated this? Did they do any tests?"
Sky UwU

@Miriamm They have not even the slightest care for accessibility.
Everything to them is Little Boxes.
en.wikipedia.org/wiki/Little_B

The Frog

@Miriamm I though I was stupid/brain damaged when I repeatedly tap on Gmail when I want maps (they're side by side on my home screen!)

(Well, I AM brain damaged, but that's beside the point)

Kou Ki

@Miriamm the icons for google home and google tv are the worst...

eons Luna

@Miriamm my philosophy when it comes to design is that it should be simple, minimalist, and have its own identity, while prioritising utility and functionality above all else. Stylised designs can be “cool”, “trendy”, or create a striking identity, but they can be a disaster for daily use when functionality is thrown out the window.

Likely Jan Lukas

@Miriamm @Kim_k19

Just before/around when the pandemic began my uni updated its student portal. Previously one logged in and had a menu of clear-text English words to choose from along one side.

Now? There is a grid of icon tiles that look like they were ripped from shareware clipart circa mid-1990s, 3/4 of which have an image of a person in a grad cap. Only the 'financial' one is quasi-visually distinct.

It makes the Google icons look highly functional in comparison. 🙄😬😂

Likely Jan Lukas

@Miriamm @Kim_k19

Seriously, #yeg, if I didn't live here and know it's a real place, the #ualberta student portal interface is so astoundingly visually terrible that I would assume it's some sort of scam operation for prestigious fake diplomas or something. 😳😬😂

Shockingly, shockingly awful!

(Seriously, a sparkly animated-crawl header bar with autoplay music would be an improvement. It is THAT terrible!)

Alex Ryan

@Miriamm Ah yes, the Tartan era. Some Scotsman working at Google must be very happy.

DELETED

@Miriamm I like how the original ones all make sense with the exception of the Drive logo, which has always been absolute jibber-jabber

enduser

@Miriamm I don't get it. The last two lines look the same...

lambda fairy

@Miriamm sometimes i accidentally open youtube music instead of youtube studio

creckling

@tfae @Miriamm or YouTubeTV instead of YouTube in my case.

Kooda Loutre

@Miriamm I feel the same when open-source software switch their icon theme to something fully monochromatic, like Gimp or Krita. I can't find anything at a glance anymore.

Random Reptile

@Miriamm
They remind me of World War 1 dazzle camouflage (en.m.wikipedia.org/wiki/Dazzle)

It's not just that they are all the same colours, but they've also managed to disrupt the perception of the shapes

Even worse, they've put the icons on my phone in circles so nobody else's app has a distinctive shape either, and there are plans to 'theme' them to the same colour

It's hard to make a unified set of icons while keeping them distinctive and meaningful, Google's camo paint makes it harder

@Miriamm
They remind me of World War 1 dazzle camouflage (en.m.wikipedia.org/wiki/Dazzle)

It's not just that they are all the same colours, but they've also managed to disrupt the perception of the shapes

Even worse, they've put the icons on my phone in circles so nobody else's app has a distinctive shape either, and there are plans to 'theme' them to the same colour

Claudio Zizza 🦜

@Miriamm I wonder if greyscale print is still considered for creating icons/logos today. Well, maybe not for companies who are internet only, but maybe others.

Squirrel

@Miriamm Reminds of Microsoft's attempt at flat design.

Lee 🌏

@Miriamm
When looking for a product on the shelves in a supermarket, the first thing we notice is colour. There is a lot of research that supports this. Apps are the same.

matdevdug

@Miriamm It's so funny. I didn't know I was doing that until I saw your post and I was like "that's why I'm constantly clicking the wrong one!"

Jens Peter :verified:

@Miriamm Nobody that care just a little about privacy would use that many of Google services.
Every one can be replaced by better options.
I use only Google Maps but it may be replaced by other options too.

Cruiser

@jenspeter @Miriamm Just a single one of Google services would be a threat to #privacy 😎

Jens Peter :verified:

@cruiser @Miriamm not even close compared to those on the market that is.
Search, Maps are the worst, but for all of them, you need to set the privacy yourselves - it is not on by default.

BJ Swope :verified:➖

@Miriamm YESSSS!!!! I didn’t even realize this was an issue until I read this and now it makes sooooo much sense.

Egor Pravilov

@Miriamm @BigCaddy all that Google icons are terrible in any version. It takes to have no feel of beauty to create a shit like this.

sixfreakalingous

@Miriamm I beleive A negative side effect of this is a Large portion of the population Not learning any actually Usefull information.
Because they are constantly Learning how to Operate their phones & other Devices..
.
Personally id rather be learning something to benifet myself &, or those around me.

Ben Oberkfell

@Miriamm @zachklipp I still contend the Google Calendar icon is what you’d get if a life insurance company merged with Baskin Robbins

Mad A. Argon :qurio:

@Miriamm I wonder if you saw #Proton services #icons after their rebranding :blobcatjoy:​ When it was new, there were complaints about icons being basically all the same.

Screenshot of Proton services icons in a row. First, described as Mail is purple rectangle with upper part cut off, like letter M. Second, described as Calendar is purple-blue rectangle with small number 31 in bottom right corner. Third, described as Drive, is purple-pink folder icon. Fourth, described as VPN is purple-teal reverse triangle. All of them have smooth round corners and semi-transparent look.
Liz Hare PhD

thanks for an awesome at text. It really makes it clear what the problem is. @Miriamm Thanks for an awesome all the text. It really makes it clear what the problem is.

actualeyes

@Miriamm yes, I always confuse calendar and maps on my phone now. It makes sense now.

Mike Buckley

@Miriamm I don't even think they look good imo 🤷‍♂️

Holm

@Miriamm
So true 😂
I used to make custom icon packs for Android devices, and every time one of the big apps changed their icon, us icon devs uuuggh'ed hard.

Charles Herold

@Miriamm
For me the all time worst icon redesign was when Android's stopwatch action icons went from instantly understandable to this:

Screenshot of Android stopwatch with incomprehensible stop and lap buttons.
Enkiusz🇺🇦

@Miriamm Foolish consistency is the hobgoblin of little minds or smth like that.

Michal Bryxí

@Miriamm Give it another two to five years, the company will do another mega flip on the high positions and then they will announce that "after extensive usability research" they decided to improve the UX by effectively rolling the change back.
Remember the debacle of #MaterialDesign input boxes?

Hal Canary

@Miriamm

makes it easy to remember which apps on my phone are controlled by a giant corporation.

ᒍ4ᗰEᔕ IՅ

@Miriamm ... I think this is missing the context that you don't have to have all these apps right next to each other on your phone? Their layout location on my phone screen often becomes more distinct differentiation mechanism for me. But, I don't disagree with part of the main point here that it's a bit boring design-wise.

Evan Light

@Miriamm @baroquebobcat Ironically, I keep telling my wife that optimizing the kitchen for beauty makes cooking harder!!!

Joseph Holsten

@Miriamm It’s like they’re designing exclusively for the colorblind.

Rex Schrader

@Miriamm I was thinking about this the other day - I have to hyper-focus on just the shape to find the one I want. Either that or I have to remember the name and go alphabetically. I still scroll right by them time and time again.

Danger thing with the Office Outlook and Word icons - both are blue and almost indistinguishable from one another at a casual glance.

Cleridwen

@Miriamm maybe ironically, they fixed the problem themselves a year or two ago by introducing themable monochrome icons on Android (Wallet though??)

Screenshot of an open app folder on a smartphone's home screen. The folder contains 15 Google apps, each featuring a monochrome icon to fit with the device's theme, instead of the expected four-color icon they usually display, with the exception of Google Wallet, which still displays the regular four colors icon.
SiliconChemist 🧬💻

@Miriamm omg I am constantly opening the Google Play Store when I mean to open Google Maps. The icons look the same to me

Queen of New York

@Miriamm I only use Chrome, but compared to the sea of white and blue icons almost all my other apps are, it actually is the one app I never miss.

JimmyChezPants

@Miriamm

I know this is more or less a non-starter, but I think anyone with the word "designer" in their job title should be prohibited from using a computer to do their job.

Krzysztof Hankiewicz (he/him)

@Miriamm Without labels, each row is equally illegible to me.

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