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Jeff Graebner

I think I figured out this alternate universe and how it differs from our own. In 1995. "Cutthroat Island" is the biggest blockbuster of the year, causing Carolco not only to survive, but to be flush with cash. This lets them work with Stallone on a dream project: The Rambo Cinematic Universe. This enormously popular series of films features the exciting adventures of a varied group of troubled Vietnam vets who become superheroes. (1/4)

3 comments
Jeff Graebner

Like the Marvel films in our universe, the RCU quickly expanded to include 2-3 films per year. Believing that it helped to keep the series more grounded and minimalist, Carolco and Stallone make the surprising decision to forgo distinct titles for each film, instead numbering them via Roman numerals. The marketing will encourage the fans to use nicknames to keep the films straight, but the on-screen and home releases all use the numbering system. (2/4)

Jeff Graebner

As the series expanded, they strove to reach new audiences. Rambo XXII was a big gamble, as the first fully family friendly entry. This G-rated musical with songs by Frank Stallone became a national phenomenon, playing in theaters for an unusually long time, winning Oscars, and then dominating the home video charts for multiple years. (3/4)

Jeff Graebner

When compact digital video discs hit the market in the late 90s, Carolco choose to strongly back Circuit City's DIVX format, meaning that the Cutthroat Island and Rambo blockbusters were not offered on the DVD format. The confusing concept and poor marketing for DIVX and the lack of the most popular content on DVD caused both formats to fail, resulting in the continued dominance of VHS throughout the 2000s. (4/4)

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