When compact digital video discs hit the market in the late 90s, Carolco choose to strongly back Circuit City's DIVX format, meaning that the Cutthroat Island and Rambo blockbusters were not offered on the DVD format. The confusing concept and poor marketing for DIVX and the lack of the most popular content on DVD caused both formats to fail, resulting in the continued dominance of VHS throughout the 2000s. (4/4)