@mike @mmccue that is a good read, thank you. Can't disagree with any of that from personal experience.

On the points in the piece about activity on Twitter, don't know if you saw this recent research paper. (HT @hildabast )

Lots of good stuff in it, including suggestion that over half of all tweets (o/w large proportion are presumably replies and retweets) are bot-generated.

https://arxiv.org/abs/2301.11429