For the past 30 years, journalists have had the chance to re-invent their business.
Instead, they bemoan the death of their industry. First they blame Craigslist. Then they blame social media.
You know what I'm not seeing them do? Build a platform that enables the digital distribution of their work.
Instead, they rely on Google and Twitter.
What are the consequences? Contraction of revenue.
So no, journalists don't drive adoption of social media.
The smart, strategic thing for journalists to do is develop their own Fediverse platform.
No, this wouldn't be Mastodon.
But who in that industry will actually do that?