@rodhilton I used to run the marketing end of a Fortune 100 consumer website. I didn't do the coding, but I worked closely with the people that did, and I could mostly hold my own. He sounded like our marketing VP, who went along with the $3M project to revamp the order management and ecom foundation. That VP and most of upper management were out months short of the 2nd year, and it was scrapped a year past go-live.