@geekwisdom You are correct in a technical sense – in a lot of ways, especially given that they are mostly used via their own apps and behind login walls, it makes more sense to look at corporate social media as an opponent of "the web" not as part of it
@tomw a debate that has beem going on close to the time the web first existed (perhaps before it) we never called it "corporate social" though we called it "commercialization". People using the internet not as a model for global communication and the sharing of ideas but as a marketing tool to promote oneself and ones brand.