@uhl_me I think it is generally far easier for most people to post a quick update about what they're doing than to go and eg. update their website. Especially for small local things, they feel able to post a lot more info up on social media and have it seen vs struggling to update a website that mostly isn't looked at. And the info doesn't just sit there, it is pushed out to their followers, at least in theory.
@uhl_me I wrote it that way because I think it's clear that most people experienced it as a significant upgrade in ease of use compared to the setup and maintenance of a website. Unfortunately.