Gregory's ServerSo Elon Musk's petty suspending of his competitor's Twitter account led to the creation of #JohnMastodon, a typo-based personification of that competitor, an instantly beloved mascot for the service he's trying to throttle.
It's like if Sideshow Bob paid $44 billion to keep stepping on those rakes.
If Mastodon had attempted to create a fictional founder called John Mastodon, everyone would've thought that was stupid as hell. But this? This is golden. You can't buy PR like this, it has to happen organically.