The paradox of Mastodon is no one (not even mastodon.social) likes mastodon.social dominating the network, or Eugen G being the sole arbiter of extensions to the common protocol,
but on the other hand, ultimately, the reason we all use Mastodon (IE, the part of the Fediverse people think of as "Mastodon", modeled on the Mastodon extensions to ActivityPub) instead of Secure Scuttlebutt or identi.ca or whatever is because Mastodon was the AP implementation that had one person's singular vision.
We *need* standard protocols like ActivityPub, but ultimately, users do not want a protocol. People do not want a formless ball of infinite potential. They want "Products". They want a clearly presented thing that they can put into their web browser or phone and it slots them into a legible user flow satisfying a specific user story. This is not because they are brainwashed by capitalism. It is because most people *have other shit to do* and don't want to bother with software that's unfinished.