@Gargron Eugen I am new here. I'm not an expert at all. But I'd say that if people have a need to be here they will be here.

Also, there is that bit inside of me that says wishing to make people want something is such a hard path.

All that being said, the simple answer to your question is that there absolutely is a way. And it's what several folks answered...marketing is the way, even if that's word of mouth.