Some background on this: https://theconversation.com/vegan-dairy-products-face-eu-ban-from-using-milk-cartons-and-yoghurt-pots-and-uk-could-be-next-153564
Terms like "soy milk" or "almond yoghurt" are already banned, this regulation attempts to erase the thought from consumer's mind that anything else than dairy products can be used for similar purpose.
Consumers are not so dumb to mix up products clearly labelled as vegan plant-based stuff. Given the climate and animal welfare impact of dairy farming, this vile attempt shows dairy producers are not willing to give their customers free choice.
@schmittlauch This is infuriating to me because I can’t have actual milk. It’s not that I choose oat milk because I’m deceived into it.