I will give big points to the first news organization, big or small, that:
* Sets up an instance for its newsroom,
* Sets up an instance for the community it serves,
* Enables rel=me for staff,
* Creates a boost-on-Mastodon sharing function,
* Enhances that function so headlines/images (with alt-text) appear in the toot,
* Covers the Fediverse as more than a geeky curiosity or alt-Twitter,
* Listens to and joins in the conversation here.
You might ask how this is journalistic. Well, the first obligation of journalism is not to producing the commodity we call content but instead to serving the health of public discourse. I mean my suggestions as a tangible means of demonstrating that. Is there work? Yes. Is there risk? Yes. The greater risk is not to engage with the communities we serve, not to listen.