@aral I try to do this at work. IT contractors and developers are constantly referring to “users.” I try always to say “co-workers.” “One of my co-workers couldn’t figure out how to print” makes the relationship much more about how we all struggle with technology at times. “A user couldn’t figure out how to print” makes them sound like a cog in machine that doesn’t know how things work. Same situation, and perhaps equally frustrating, but one less dehumanizing.