@atomicpoet Some of this stuff is amatuer-level mistakes. But the basic concept itself is not well thought-out and needs a re-work.
Can you imagine if 100 sites popped up all sporting the identical Twitter logo? Or if one of the copycats cut deals w some news sites to lure activists onto the site via featured articles? And those readers didn't realize the domain they were clicking was different than the one they thought they were using? Holy cow.