I have been running into a situation where I keep using "RTX" to refer to hardware raytracing acceleration, but this is misleading because RTX is actually NVidia's trademark for their specific implementation and sometimes you want to contrast NVidia with AMD. To solve this, I would like to propose we now refer to the underlying technology as "HRT", for "Hardware Raytracing". "Within ten years all gamers will have access to HRT", et cetera