@darius definitely a new boss. It's a standard venture backed company. It says: "look at all these old media companies exploiting charismatic elites by using their revenues to pay for inefficient office workers! We can grab the elites and ditch the workers!"
@darius "We'll draw them in by saying it's about individual empowerment. And once we've eviscerated midsize journalism, we can translate those pioneering individuals into a new locked-in collective that we own and control. Goodbye middlemen, hello overlord!"