@Gargron I eat it daily with porridge, perhaps mostly because it tastes better than cows milk now that I've gotten used to it. That being said, I can't overcome the feeling of being deceived.

It's 900 grams of water and 100 grams of oats. 100 grams of oats are basically free, but the somehow some smart ass marketing people found a way to make it more expensive than cows milk. I recently tried to make my own, but I need a finer mesh/cloth to not make it come out like cream from my blender.